The Dynamic Writing Formats to Boost Your Brand and SEO

  • Guides, tutorials and how-to articles: this writing format is very useful for the reader will be shared naturally on social networks and promotes your brand as being both knowledgeable and helpful.

  • Reports: a report is basically a long article or a short e-book and can be a useful incentive to give away as a thank you for signing up for your mailing list or buying a product or service from you.

  • News and commentary: commenting on a timely news story that is relevant to your readers can be an easy way of getting search engine traffic and providing your site with a fresh content boost.

  • List article: lists are easy to read and often have enticing headlines. They also do very well on social media and can attract thousands of views from sharing on sites like Facebook and Twitter.

  • FAQ: answering frequently asked questions about your company or industry can reduce time spent replying to customer emails and provides a helpful resource for new site visitors.

  • Ideas and insights: presenting your personal opinions and ideas can make for very engaging reading material and helps to develop your brand as a thought-leader in your niche.

  • Inspirational: text sharing inspiring stories or original manifestos always make for a good read and the best ones will be widely shared.

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